LawEval is the first decision-making platform engineered specifically to meet the unique needs of law firms. This video will explain the Analytics Module.
The Analytics module provides comprehensive analytics and valuable insights into your legal marketing efforts. After logging in, click on Analytics Overview.
You'll be presented with a custom built dashboard, which can be configured to your preferences by contacting your client services team.
The Analytics Overview dashboard contains overviews of the most important metrics of your S-E-O, Digital Ads, Social Media, and more.
The inner (white) sidebar menu can be extended to show a list of marketing channels your client services team has configured LawEval to track.
Located in the upper right corner, the date range can be adjusted as well as compared to another date range.
Also in the upper right, the selected report can be downloaded as a P-D-F, or shared via a link.
A commonly requested layout for S-E-O would show organic rankings, website traffic with Google Analytics 4 sessions, key events, conversions, and total users.
Also included, Ahrefs Backlinks, Local ratings, reviews, interactions, searches and clicks. Along with Google Business Profile and competitor analysis widgets.
While the Overview gives a quick summary of all of the data being analyzed, the dropdown will show additional dashboards with more granular data and metrics.
There are additional dashboards for Ahrefs, Google Search Console, Google Analytics 4, Facebook, YouTube, Google Business Profile, and many more.
The Digital Advertising section is another custom dashboard that includes metrics regarding spend, views, conversions by campaign, and campaigns breakdown.
A typical layout would include widgets for Google Ads Search, Google Ads YouTube, Google Ads Display, Facebook Ads, Digital Audio Ads, and LSAs.
The SOCi section is our newest analytics integration. It offers much more granular insights, including detailed page statistics and post performance.
Thanks for your attention! Stay tuned for more information.